It’s that time of year again. That magical time of year when everyone packs up their shorts, kicks, and multi-color Ray-Bans to descend upon Austin, Texas like a plague of hungry internet savvy locusts, set to devour all the music, media, and munchies they can find. We happily call this time of year, South By Southwest.
Amongst the marathon of shows, free liquor, and energy drinks, SXSW is also home to many a media activation, including this dope activation we recently attended for TNT’s hit series, Animal Kingdom. The show, whose second season premieres May 30, centers around the journey of a young man who, after the death of his mother, joins a crime family clan. The activation, aptly titled “Animal Kingdom Beach,” included everything the loyal Complex-head could want: a limited edition Dank x Vans sneaker collaboration, delicious food selected by the fine folks from Eater, a gorgeous mural by street artist Elle, and even a wave pool for some mid-afternoon parking lot surfing.
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